Family Planning & Infertility Therapy in Etobicoke Room for hope, grief and everything between
Emotional support for deciding whether or when to have children, trying to conceive, IVF and other fertility treatment, pregnancy loss and the long waits in between. Meet in person at our calm Lake Shore clinic or online anywhere in Ontario, with a therapist you choose.


About family planning and infertility therapy
Support for a path that is rarely simple
You do not need a diagnosis, a partner or a plan to deserve support on this path.
Deciding whether or when to have children, and everything that can follow, can touch your body, your relationships, your work and your sense of who you are. For many people it involves appointments, calendars, waiting and news that can change a whole day. It can bring hope and grief in the same week, often while the people around you have no idea what you are carrying.
Family planning and infertility therapy, which you may also see called fertility counselling or reproductive mental health support, is a private space to talk about all of it, with someone who will not tell you what you should want or how you should feel. You might be coming on your own or with a partner. You might be single, partnered, a solo parent by choice or part of a 2SLGBTQIA+ family. You might have a diagnosis, no clear explanation or no plans to use a clinic at all. You might not be sure a child is what you want. All family structures and all outcomes are welcome here.
Emotional support alongside your medical care
Therapy at Thought & Feeling is emotional support. It does not replace the care you receive from your doctor, midwife or fertility clinic, and our therapists do not give medical or fertility advice. Questions about tests, treatment options, medication or timing belong with your medical team. What we offer is a place to make sense of those conversations, prepare for hard decisions and look after yourself as you go through them.
You do not need a referral from your clinic, and you can start before, during or after treatment, or in the gaps between cycles. Some fertility clinics have their own counsellors, and some people also want someone outside the clinic, where the conversation is not tied to the next step in treatment. Your therapist will not contact your clinic unless you ask them to and give your consent. If you notice your mood changing during treatment, including while on medication, please raise it with your medical team as well as in therapy.
What people often bring to therapy
- Deciding whether or when to try for a child, alone or with a partner
- Feeling that time is running out, or freezing eggs, sperm or embryos for the future
- The monthly cycle of hope and disappointment while trying to conceive
- Secondary infertility, and fertility worries linked to a health condition such as endometriosis
- The emotional load of fertility treatment, including IVF and IUI
- The two-week wait, the days between insemination or embryo transfer and a pregnancy test
- Pregnancy loss, cycles that did not work and losses others may not see
- Fear and guarded hope during a pregnancy after loss
- Decisions about donor conception, surrogacy, adoption or fostering, including feelings about genetic connection
- Deciding to stop treatment, and being child-free not by choice
- Strain on relationships, intimacy, friendships and work
- Deciding who to tell, handling other people’s questions and carrying the cost of treatment
How therapy can help
There is no set way to go through this, and therapy will not rush you toward an answer or a particular ending. Your therapist might help you steady yourself through the waiting, work through guilt, shame or envy, name a grief that has had nowhere to go, or think through a decision in a way that reflects your own values. You might plan for a hard appointment, a baby shower or a family dinner, or practise what to say when someone asks when you are having kids. Other weeks, sessions can simply be a place where none of this has to be managed or explained.
If you have a partner
Partners often cope differently. One person may want to talk about it all the time while the other needs a break from it, and sex can start to feel like one more appointment. The person who is not in treatment can feel helpless, or feel they have no right to struggle. Either of you can come on your own, and select therapists on our team offer couples sessions if you would like to work through this together.
How this differs from postpartum therapy
This page focuses on decisions, trying to conceive, treatment, waiting and loss, including lives that take a different direction than planned. If you are pregnant or adjusting after a baby arrives, our Postpartum Therapy page covers pregnancy, birth and early parenthood in more detail. The two can overlap, and you do not need to work out which one fits before you reach out.
A different kind of room
Fertility care can mean a lot of time in clinical settings. Our clinic on Lake Shore Boulevard West was designed to feel different, with soft light, natural wood, comfortable chairs and a hot drink waiting. We encourage meeting in person when you can. Video and phone sessions are available anywhere in Ontario, which can help on days close to appointments or when leaving home feels like too much.
When you reach out, we reply within 24 hours on business days and recommend a selection of therapists who may fit your needs. You can book a free 15-minute phone consult with one or more of them and choose who feels right.
We are not a crisis service. If you are in immediate danger or thinking about harming yourself, call or text 988 or go to the nearest emergency department.
Signs you might benefit from extra support
Everyone moves through this differently, and there is no threshold you need to meet. You might find support helpful if you are:
- Feeling stuck on whether or when to have children
- Organizing your life around cycles and results, and swinging between hope and disappointment
- Finding pregnancy announcements, baby showers or family events hard to face, then feeling guilty about it
- Feeling alone because few people know what you are going through
- Blaming yourself, or feeling at odds with your own body
- Noticing distance in your relationships or friendships, or sex starting to feel like a task
- Grieving a loss others may not recognize or know about
- Wondering whether to keep going with treatment, or how to stop

Experiences we support
Every path is different. Here are some of the experiences therapists on our team help people work through.
Deciding about children
Whether, when or how to have children, including when the answer does not come easily.
Infertility and trying to conceive
The hope, pressure and disappointment of each cycle, including secondary infertility, and how it can take over daily life.
Fertility treatment
The emotional side of IVF, IUI, egg freezing and other treatment, including failed cycles and the two-week wait.
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Pregnancy loss
Miscarriage, recurrent loss, stillbirth, termination for medical reasons and the grief that can follow.
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Pregnancy after loss
Fear, guarded hope and mixed feelings during a pregnancy that follows a loss.
Other paths to family
Donor conception, surrogacy, adoption and fostering, and the decisions and feelings each one brings, including around genetic connection.
Stopping treatment
Deciding when to stop, being child-free not by choice and grieving the life you imagined.
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2SLGBTQIA+ and solo family building
Affirming support for queer and trans people and solo parents by choice, including when systems were not built with you in mind.
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Partners and relationships
Coping differently, supporting someone through treatment, and changes in intimacy, family ties and friendships.
Some approaches our therapists use
There is no single way through this. Your therapist will draw on approaches that suit you and explain how they work along the way.
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Emotion-Focused Therapy
Make room for grief, longing, anger and hope, and understand what each feeling is telling you about what you need.
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Acceptance and Commitment Therapy
Carry uncertainty and disappointment alongside what matters to you, and make decisions from your values rather than from fear or pressure.
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Narrative Therapy
Tell your story in your own words, and separate who you are from what infertility or other people's expectations say about you.
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Compassion-Focused Therapy
Soften the self-blame and shame that can build up around fertility, and treat yourself with more kindness through the hard months.
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Internal Family Systems
Get to know the parts of you that hope, protect, grieve or want to stop, with curiosity and without judging any of them.
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Mindfulness-Based Approaches
Stay with today when your mind races ahead to results, dates and what ifs, and find small moments of steadiness in the waiting.
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Cognitive Behavioural Therapy
Notice the thoughts that feed worry and self-blame during treatment and the two-week wait, and practise steadier ways to respond to them each day.
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Somatic Therapy
Reconnect with a body that may feel like a project, a patient or a source of grief, and find gentle ways to settle.
What to expect
From your first message to ongoing sessions, here is how family planning and infertility therapy works at Thought & Feeling.
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Send an inquiry
Fill in the form below or call (647) 499-0440. Share as much or as little as you like. We reply within 24 hours on business days.
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Choose your therapist
We recommend a selection of therapists who may fit your needs. Book a free 15-minute phone consult with one or more of them and choose who feels right.
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Your first session
Your therapist will get to know you and where you are right now. You decide what to share and when, and you do not need a diagnosis, a plan or a decision before you start.
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Moving forward
Sessions follow a rhythm that suits you, weekly, every other week or around treatment cycles and hard dates. You can adjust any time.


In person or online, your choice
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In person on Lake Shore
Meet in our calm, light-filled clinic at 3515 Lake Shore Blvd W, with soft light and hot drinks waiting. We are open seven days a week, with evening and weekend appointments.
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Video sessions
Secure video sessions through Jane from anywhere in Ontario, including from home on days close to appointments.
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Phone sessions
Talk from wherever you feel most comfortable, no camera needed.
Therapists who support family planning
Therapists on our team support family planning, infertility and perinatal grief. Filter by language or availability to find someone who feels like the right fit.
Every situation is different. Other therapists on our team may also be a good fit, so we confirm fit case by case and you can book a free 15-minute consult before deciding.
Fees and insurance
$170 to $190
Per 50-minute individual session, depending on your therapist, with longer sessions available as needed at a proportionate rate. Couples sessions are $195 to $225. No tax is charged on psychotherapy sessions.
Please note: Always check directly with your insurance provider to confirm your coverage. We share general information to help you plan, but your plan decides what is covered.
- Covered by many extended health plans for Registered Psychotherapists and Registered Social Workers
- We do not direct bill: pay for each session, then submit your receipt to your insurer
- No referral needed to get started
- Cancel or reschedule free of charge with 24 hours notice
Family planning therapy questions
Do I need a fertility diagnosis to start therapy?
No. You do not need a diagnosis, a referral or a treatment plan. You can come at any point, before, during or after treatment, including while you are still deciding whether you want children at all.
Is this only for couples trying to conceive?
No. You are welcome on your own or with a partner, whether you are single, partnered, a solo parent by choice or supporting someone through treatment. Thought & Feeling is 2SLGBTQIA+ affirming, and you do not have to explain or defend your family here. Select therapists on our team offer couples sessions, so tell us what you are looking for when you reach out.
Can you give me advice about my fertility treatment?
No. Therapy here is emotional support alongside your medical care, and our therapists do not give medical or fertility advice. Your doctor or fertility clinic can answer questions about tests, treatment and timing, and your therapist can help you cope with what those conversations bring up.
Will therapy improve my chances of conceiving?
Therapy is not a fertility treatment, and we cannot promise it will change your chances. Questions about what affects your fertility belong with your medical team. What therapy offers is support for you, whatever happens with treatment. And if people keep telling you to just relax, you are allowed to find that unhelpful.
My fertility clinic has a counsellor. Can I see a therapist here too?
Yes. Some people use both, and some prefer to talk with someone outside the clinic. You do not need a referral, and we will not contact your clinic unless you ask us to and give your consent.
My clinic requires a counselling session for donor conception or surrogacy. Can I do that here?
Please ask us before you book. Some clinics require a specific counselling appointment, often with a report back to the clinic, and that is different from ongoing therapy. Check what your clinic needs and who it accepts, and we will tell you honestly whether we can help. Therapy here can support you with the feelings and decisions around it either way.
What if I am thinking about stopping treatment?
You can talk that through here, without anyone steering you either way. Your therapist can help you sort out what you want, what you are grieving and what might come next. The decision stays yours.
Is this therapy covered by insurance?
Many extended health plans cover psychotherapy with a Registered Psychotherapist or Registered Social Worker, but coverage varies, so contact your insurance plan directly to confirm yours. We do not direct bill: you pay for each session and submit your receipt to your insurer.
Please note: Always check directly with your insurance provider to confirm your coverage. We share general information to help you plan, but your plan decides what is covered.
Get started
Reach out when you are ready
Tell us a little about where you are right now. We reply within 24 hours on business days and recommend a selection of therapists who may fit your needs.
New here
Tell us a little about what you are looking for and we will reply within 24 hours to help you find the right therapist.
Fill in the inquiry form- (647) 499-0440
- hello@thoughtandfeeling.ca
- 3515 Lake Shore Blvd W, Etobicoke
- Evening and weekend appointments available
New client inquiry
Private and secure. Only our intake team sees your answers.



